Job Purpose

Coordinate, design and review content for social media to ensure that the goals and objectives of the Public Relations Unit are achieved.

Job Responsibilities

• Designing Social Media strategies and content for the promotion of the Guyana Revenue Authority’s core functions and submitting them to the manager for review, approval and subsequent implementation.
• Implementing Social Media Strategies and Content, approved by the Manager, ensuring that all Social Media Campaigns are conducted as scheduled to promote compliance and drive change in client behaviour.
• Managing the Guyana Revenue Authority’s Social Media accounts, ensuring that the content is appropriate and in accordance with the relevant Tax Laws and Regulations so that Taxpayers are accurately informed about GRA’s Services.
• Ensuring that the Guyana Revenue Authority has a presence on all popular Social Media Platforms to maximize the promotion of GRA’s Services and to create an information hub for all categories of Taxpayers.
• Assisting with the mounting and operation of various production equipment, including cameras, audio, video recordings, lighting equipment and microphones for location and studio production.
• Providing appropriate feedback to Taxpayers who interact with Social Media Platforms via comments, likes, tags and other forms of communication to improve Taxpayer engagement and maximize customer experience.
• Analyzing Social Media Statistics in order to monitor the reach of content and determine which platforms are more suitable to provide information to Taxpayers.
• Preparing reports to the Manager on taxpayer receptivity, and advise on how to increase visibility, awareness, and understanding to guide future PR campaigns.
• Assisting with the compilation of weekly and monthly reports for the Public Relations Unit in order to monitor the overall performance of the Unit/Section.
• Liaising with all Internal Departments/Divisions in order to be updated with any new information that should be displayed on the GRA’s Social Media Platforms. 
• Any other related duties assigned.

Job Specification

• Diploma in Communication Studies or any other equivalent qualification with a minimum of three (3) years’ relevant experience.
• Some knowledge of the mission, mandate, goals and objectives of the Guyana Revenue Authority.
• Some knowledge of the Tax Laws and Regulations administered by the Guyana Revenue Authority.
• In-depth knowledge of Adobe Photoshop and other content editing software.
• In-depth knowledge and experience in social media and content creation, the role of local media issues and concerns relative to the operations of the Revenue Authority.
• Knowledge of all social media software applications and applications.
• Excellent interpersonal skills including oral and written communication, organisational, analytical, negotiation and persuasive skills, taking initiative, customer service and multitasking skills
• Ability to plan, prioritise and delegate tasks to meet conflicting timelines.
• An independent worker who, after receiving a thorough briefing, applies imagination, creativity, and initiative to deliver with little to no guidance.
• Integrity, mutual respect, accountability and professionalism

APPLICATIONS SHOULD BE SENT TO: humanresources@gra.gov.gy